DATA PRIVACY

PARTY RESPONSIBLE:

Ahlers Heinel Werbeagentur GmbH
Bernd Ahlers, Albert Heinel, Alexander Stahlhut
Lortzingstr. 1
30177 Hannover, Deutschland
HRB 52585

Telephone:: +49 511 399391-0
Telefax: +49 511 399391-25
E-Mail: info@ahlersheinel.de

DATA PROTECION OFFICER:

Dirk Große
Lortzingstr. 1
30177 Hannover, Deutschland

Telephone: +49 511 399391-18
Telefax: +49 511 399391-25
E-Mail: dirk.grosse@ahlersheinel.de

LAST UPDATE: 15.05.2018

1. BASIC INFORMATION ON DATA PROCESSING AND LEGAL BASES

1.1 This data protection declaration explains to you the type, scope and purpose of the processing of personal data within our online offer and the associated websites, functions and contents (hereinafter jointly referred to as “online offer” or “website”).
This privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

1.2 The terms used, such as “personal data” or their “processing”, we refer to the definitions in Art. 4 of the Basic Data Protection Ordinance (DSGVO).

The personal data of users processed within the scope of this online offer include usage data (e.g., the websites visited on our online offer,
interest in our products) and content data (e.g., entries in the contact form).

1.3 The term “user” covers all categories of data subjects. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as “user”, are to be understood as gender-neutral.

1.4 We process personal user data only in compliance with the relevant data protection regulations. This means that user data will only be processed if a legal permission has been obtained. This means, in particular if data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, if the user has given his or her consent, as well as on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our online services within the meaning of Art. 6 Para. 1 letter f. DSGVO, in particular for range measurement, creation of profiles for advertising and marketing purposes, collection of access data and use of third-party services.

1.5 We point out that the legal basis of the consents Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the fulfilment of our services and implementation of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing to fulfil our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to protect our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.

2. SECURITY MEASURES

2.1 We take organizational, contractual and technical security measures in accordance with the state of the art in order to ensure that the provisions of data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

3. DESCLOSURE OF DATA TO THIRD PARTIES AND THIRD-PARTY PROVIDERS

3.1 Data will only be passed on to third parties within the framework of legal
requirements. We only pass on user data to third parties if, for example, this is necessary for contractual purposes on the basis of Art. 6 para. 1 lit. b) DSGVO or on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO on the economic and effective operation of our business operations

3.2 If we use subcontractors to provide our services, we will take appropriate legal precautions as well as appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

3.3 If content, tools or other means from other providers (hereinafter jointly referred to as “third party providers”) are used in the context of this data protection declaration and their named registered office is in a third country, it is to be assumed that data is transferred to the countries in which the third party providers have their registered office. Third countries are countries in which the DSGVO is not directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if an appropriate level of data protection, user consent or other legal permission is available.

4. PERFORMANCE OF CONTRACTUAL SERVICES

4.1 We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 lit b. DSGVO.

Selected users receive a user account in which they can view internal documents (extranet). During the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated
their user account, their data will be deleted with regard to the user account, subject to its storage is necessary for commercial or tax reasons according to Art. 6 Para. 1 lit. c DSGVO. It is up to the users to save their data before the end of the contract if they have given notice of termination. We are entitled
to irretrievably delete all user data stored during the term of the contract.

When registering, re-registering and using our online services, we store the IP address and the time of the respective user action. The data is stored on the basis of our legitimate interests as well as the user’s protection against misuse and other unauthorized use.A passing on of this data to third parties does not take place in principle, unless it is necessary to pursue our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c DSGVO.

5. ESTABLISHMENT OF CONTACT

5.1 When contacting us (via contact form or e-mail), the user’s details will be processed for processing the contact request and its handling in accordance with Art. 6 Para. 1 lit. b) DSGVO.

6. COMMENTS AND CONTRIBUTIONS

6.1 If users leave comments or other contributions, their IP addresses will be used on the basis of our legitimate interests within the meaning of Art. 6 para. 1 letter f. DSGVO for 7 days.

6.2 This takes place for our safety, if someone leaves illegal contents in comments and contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

7. COOKIES AND RANGE MEASUREMENT

7.1 Cookies are information that is transferred from our web server or third party web servers to the user’s web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.

7.2 We use “session cookies” that are only stored on our website for the duration of your current visit (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log
out or close your browser, for example.

7.3. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser.
The exclusion of cookies can lead to functional restrictions of this online offer.

7.4. You may opt-out of the use of cookies for range measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://optout.networkadvertising.org/) or the European website (www.youronlinechoices.com/uk/your-ad-choices/).

8. USER WEB ANALYSIS WITH GOOGLE ANALYTICS

This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are  text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP Anonymization

We have enabled the IP Anonymization feature on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. In addition, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Objection to data collection

You can prevent Google Analytics from collecting your information by clicking on the following link. An opt-out cookie is used to prevent your data from being collected on future visits to this website: Disable Google Analytics. For more information on how Google Analytics uses user data, please refer to Google’s privacy policy:
https://support.google.com/analytics/answer/6004245

Order Data Processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics of Google Analytics

This website uses Google Analytics’ “demographic features” feature. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from interest-related advertising by Google and visitor data from third parties. This information cannot be associated with any specific individual. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit Google Analytics from collecting your data as described under “Objection to data collection”.

8A Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The purpose of reCAPTCHA is to check whether the data input on our websites (e.g. in a contact form) is made by a person or by an automated program. To this end, reCAPTCHA analyzes the behavior of the website visitor using various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting his web offers against abusive automated spying and against SPAM. For further information on Google reCAPTCHA and Google’s privacy policy, please refer to the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

9. INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT

9.1. Within our online offer, we make no representations or warranties of any kind based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offerings of third parties to incorporate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as may be linked to such information from other sources.

9.2. The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):

10. RIGHT OF USERS

10.1. Users have the right, upon request and free of charge, to receive information about the personal data that we have stored about them.

10.2. In addition, users have the right to correct inaccurate data, to limit the processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority.

10.3. Users may also revoke their consent, in principle with effect for the future.

11. NEWSLETTER

11.1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

11.2 Content of the Newsletter: We send newsletters, e-mails and other electronic notifications containing promotional information (hereinafter “newsletters”) only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

11.3 Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

11.4 Shipping service provider: The newsletter is sent by CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, hereinafter referred to as “dispatch service provider”. The data protection regulations of the shipping service provider can be viewed here: https://www.cleverreach.com/de/datenschutz/.

11.5 Furthermore, the shipping service provider may use this data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes in order to determine from which countries the recipients come. However, the shipping service does not use the data of our newsletter recipients to write them down or pass them on to third parties.

11.6 Registration data: To subscribe to the newsletter, simply enter your e-mail address. Optionally, we ask you to enter a name in the newsletter in order to address us personally.

11.7 The use of the dispatch service provider, performance of statistical surveys and analyses as well as logging of the registration procedure shall be based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users.

11.8 Cancellation/Revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consents to their dispatch by the shipping service provider and the statistical analyses expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and cancelled their subscription, their personal data will be deleted.

12. DELATION OF DATA

12.1 The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal storage obligations to prevent deletion. If the user’s data are not deleted because they are necessary for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons.

12.2 In accordance with statutory requirements, the records shall be kept for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant to taxation, etc.).

13. RIGHT OF OBJECTION

13.1 Users can object to the future processing of their personal data in accordance with legal requirements at any time. The objection may be lodged in particular against processing for direct marketing purposes.

14. CHANGES TO THE DATA PROTECTION DECLARATION 

14.1 We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies with regard to declarations on data processing. If user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the users’ consent.

14.2 Users are asked to inform themselves regularly about the contents of the data protection declaration.